Latitude Longitude is here to help your wedding dreams come true! As a the planning division of the byCRAVE brand, Chera and her team are here to give you an all-inclusive service for your wedding needs in Nashville. So if you’re looking for the best wedding planner in Nashville, TN, definitely check out one of our top picks, Latitude Longitude!
Tell us about your company + how long you’ve been in business:
Morgan: Latitude Longitude, a division of byCRAVE, has been in business since 2022. While we have only technically been in business for a little over 2 years, our owner Chera has been involved in the industry and event/wedding planning for decades. In 2010 she started her catering company, byCRAVE, with her husband Matt which has now grown to a one-stop-shop for all things wedding and events!
How did you get started in weddings?
Morgan: Chera has been in the event industry for decades, she has always helped her clients with planning, coordination, and design. During covid she decide to take the leap and begin to fully offer her services to catering clients. In 2022, I (Lead Wedding Planner) joined the team to focus on growing the Latitude Longitude division and Chera could focus on travel/honeymoon services.
What’s the philosophy behind your company?
Morgan: We pride ourselves on going above and beyond for our clients! We love creating relationships with our couples that last past the wedding day. Planning an event as significant and detailed as your wedding day can be very stressful. We strive to take that stress off the client and provide a planning experience that is fun and meaningful!
What are your strengths compared to others in your category?
Morgan: With Latitude Longitude being a division of byCRAVE along with Prim and Poppy we provide a full service one-stop event planning experience.
What attracts couples to your business (+ describe that couple!)?
Morgan: Couples that truly would like an easy and stress free planning experience, couple’s on a budget, couples looking to do something different and outside of the “norm”
What is the most innovative new product, service, style or other aspect of your industry that brides and grooms might appreciate?
Morgan: In my opinion I love that the current “trend” is making your wedding reflect you and your partner’s true style and personality. Saying goodbye to all of the “rules” and “traditions” that don’t reflect you as a couple and doing whatever you want because it’s YOUR wedding day!
Thank you so much for sharing all about Latitude Longitude, Morgan! Love what you’re doing in the company for couples getting married! You can check them out at http://bycrave.com/.
