Big news, Nashville couples! A beloved name in wedding planning just got a fresh new look! Emma, the creative force behind Cheer Events, has officially rebranded her business with an exciting new direction to match. The name “Cheer” has actually been years in the making, a brand Emma dreamed up long before it became a reality. Now it’s here, complete with refreshed wedding planning packages designed to feel even more personal and seamless. As part of the rebrand, Emma now exclusively offers partial planning services, giving couples more hands-on, customized support throughout their planning journey. She’s also added rehearsal dinner and welcome party coordination to her offerings. Because let’s be honest, the whole wedding weekend deserves just as much love as the big day itself. Keep reading to hear straight from Emma about the meaning behind the name, what inspired the change, and what couples can expect moving forward!
We are so excited about the name change! What is the meaning behind the name?
Emma (Owner): Yay! I’m so glad you like it! I’ve actually had the name Cheer picked out for years. Back when I was just getting started in the event industry, I would brainstorm brand names + business ideas that I hoped I’d get to bring to life someday. I wanted something that felt fun, memorable, and broad enough to celebrate every kind of event. Out of all the names on my list, ‘Cheer ‘ was always the one I kept coming back to-it just felt right.
Why did you decide to rebrand your business now?
Emma: I knew I wanted to change what packages were offered + start to expand beyond just the wedding industry. If felt like a great time to rebrand so that I could introduce refreshed business plan + name at the same time.
Are there any new changes with your wedding planning business?
Emma: I knew I wanted to refresh the packages I was offering and expand beyond just the wedding industry. It felt like the perfect time to rebrand so I could introduce a new business direction and a new name at the same time. Everything just felt like it was evolving together, and I wanted the brand to reflect that growth.
What are you most excited about moving forward with your rebrand?
Emma: I’m so excited to finally bring a brand and business that’s lived in my mind for so long to life. I can’t wait to continue celebrating alongside couples on one of the most meaningful days of their lives, now with a fresh name, a refreshed look, and the same heart behind everything I do.
Can brides expect any new services offered with the new rebrand?
Emma: Yes! I refreshed all of my packages and offerings as part of the rebrand. I now exclusively offer partial planning services, allowing me to provide more personalized support throughout the planning process. I also added the option to include rehearsal dinner and welcome party coordination. With these celebrations becoming such an important part of the wedding weekend, I thought it would be a great way to better support couples and create a more seamless experience from start to finish.
Ready to bring the same joy, personalization, and heart to your own wedding weekend? Head to cheerevents.co to learn more and start planning your Cheer-worthy celebration today!
