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Creating a wedding dress that embodies your vision is no small feat, and in this issue, we dive into the art of custom bridal gowns with Melissa Oddo, founder of Stitched Collective. With over 25 years of sewing experience, Melissa shares her journey and insights into what makes a wedding dress truly unique.
From Accidental Seamstress to Bridal Expert
Melissa’s path to becoming a bridal seamstress was unexpected. Initially interested in fashion design, she found herself immersed in the world of bridal wear after helping her cousin at a bridal shop. “I was ready to start my family and just looking to fill some time… it just so happened that I ended up falling in love with the wedding industry,” she recalls. That love blossomed into a thriving career, leading to the establishment of Stitched Collective, a community for bridal seamstresses.
Defining Custom Gowns
So, what exactly constitutes a custom wedding gown? “A true custom anything… is going to be made completely from nothing for you, for the wearer,” Melissa explains. Unlike a dress that might simply be altered to fit, a custom gown is created from scratch, tailored to your specific measurements and preferences.



The Custom Design Process
The journey to your perfect dress involves several steps. Melissa emphasizes the importance of starting the process well in advance of your wedding date. Key stages include:
- Initial Design: Collaborating on silhouettes and materials.
- Sourcing Materials: Finding the right fabrics to bring your vision to life.
- Creating Patterns: Developing a unique pattern tailored to your specifications.
- Fittings: Adjusting the gown to ensure it fits flawlessly.
Melissa warns that this process is not for the faint of heart—”You really need a professional who is well skilled in dressmaking,” she advises.
The Cost of Customization
Many brides wonder whether custom gowns are more expensive than those from boutiques. The answer? Generally, yes. “Economies of scale play a big role… when you’re getting a fully custom gown, it’s a much more involved process,” Melissa explains. The labor-intensive nature of custom gowns, paired with the unique materials used, can lead to higher costs.


Trusting the Process
When it comes to alterations and customization, trust is paramount. “You’re handing over this piece of clothing that you have spent thousands of dollars on to somebody to fix or alter. That’s a scary thing if you don’t completely trust this seamstress,” Melissa points out. Finding a seamstress who understands your vision and can communicate effectively is essential for a successful outcome.
A Crafting Renaissance
Interestingly, both Melissa and Alyssa noted a resurgence in crafting skills among younger generations. As Alyssa shared, “My daughter’s friends are so into the art of sewing and crocheting… it’s amazing to see this generation using those skills.”
As we reflect on our conversation with Melissa, we are reminded that creating your dream wedding gown is about more than just the final product; it’s about the journey, the craftsmanship, and the personal connections made along the way. For those looking to explore this further, consider listening to the full episode for even more insights and tips on custom bridal wear.

Show Notes

Melissa Oddo, a seasoned bridal seamstress of deMelis Atelier and founder of Stitch Collective, shares insights into the world of custom wedding gowns, the process of creating unique dresses, and trends in the bridal industry. This episode is a must-listen for brides considering a custom gown and anyone interested in the art of dressmaking.
Follow Melissa Here: https://demelisatelier.com
https://bridalbomber.com
https://stitchedcollective.com
https://www.instagram.com/demelisatelier/
See more on this episode here: https://nashvillebrideguide.com/customizing-the-wedding-dress-of-your-dreams-w-melissa-oddo-of-stitched-collective/
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ee more videos on our Youtube Page: https://www.youtube.com/@TheWeddingReporterPodcast/
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