When I first laid eyes on T Villager Designs' flower arrangements, my jaw dropped to the floor! The creativity and innovation behind T Villager Designs' work is unlike anything I've ever seen. The brains behind T Villager Designs, Troy and Jack, take some incredible risks by pairing flowers together that you would never think work well in arrangement… but somehow they make it look absolutely spectacular! I'm so excited to invite Troy and Jack to tell the story behind their business… here it is!
Tell us about your company.
Troy and Jack: One of Nashville's best kept secrets, T Villager Designs is a rapidly up and coming floral design and holiday decorating company owned and operated by the two of us (Troy Villager and Jack Boone). The company has gained a very positive reputation in the Nashville community and beyond in a short period of time because of Troy, the lead designer's ability to create floral designs that are distinct and creative with a “one of a kind look”. Troy has a natural attentiveness to the aesthetics of flowers that touch the foundation of the human condition: our feelings and emotions. As T Villager Designs, we hold high standards for both our floral design and holiday decorating skills. We can work with the vision our clients have for their special wedding or event but sometimes struggle to bring to fruition. The philosophy of T Villager Designs centers around distinction and artistry no matter what genre of floral design. We are available to help!
How long have you been in business?
Troy and Jack: T Villager Designs was officially founded as a business in late 2013 but Troy had been doing floral design and holiday decorating for about 18 years now. The business was started as a hobby for us out of a love for flowers and gardening. Both of us had full-time careers, Jack in healthcare administration and Troy in real estate but due to the success the business has had it is the desire to make the business a full-time career for us.
How did you get started in weddings?
Troy and Jack: Troy actually has done weddings off and on through the years for family members and friends. He also serves on the flower guild at our church, St. Bartholomew's in Green Hills, and his floral design work is applauded and appreciated by church members. As a result, he was asked to do weddings for church members and people we knew as well.
What's the philosophy behind your company?
Troy and Jack: Our philosophy of our company is built around honesty, integrity, and professionalism. We want our company to be known for being a group of talented professionals who are quite personable, are good listeners, and commit to always being right up front with our customers on what we can and cannot do. Because we are so passionate about the work we do, we will always have fun and enjoy ourselves and help create an atmosphere that will put brides and their families at ease whenever possible. You set the agenda, we'll help you build the parameters of expectations and we'll earn the trust and confidence of our customers.
What are your strengths compared to others in your category?
Troy and Jack: We believe the Nashville area is filled with greatly gifted floral designers who do incredible work and our goal is to always be as collaborative as we can possibly be with those who are in the same business. We are all artists who do great work. We do believe our strengths lie in the art form of the designs we create. Our greatest strength is being able to make the transition from the organic beginnings of flowers in the earth to create a magical display of color, texture, and flow and bring out the feelings and emotions of the audience.
What attracts brides to your business?
Troy and Jack: We're fun. We're personable, and we don't take ourselves too seriously. We know how to leave the ego at the door and we know how to be humble. However, we believe in the work we do and the value of what we do for our customers whether that be financial or otherwise. We promise to deliver.
Describe the bride who is most attracted to your company.
Troy and Jack: We believe any bride who feels she is working with a floral designer she can trust, she likes and she can afford would be attracted to our company. We feel we have the ability to work with any bride to be. We know we must earn a client's trust through examples of our work and the confidence we bring to the table. We will commit to complete honesty. If we haven't done something or have experience with something we'll say so. We believe a bride wants us to be genuinely interested in her and her very special day. We're easy to talk to and our aim is to put our bride at ease and truly help her get the answers she needs to get. And we know affordability is key. But we also realize a lot of floral design is about education, open communication on costs, and it is our responsibility to help the bride either set her budget or to stay within the budget she has in mind. It may not always be exactly the same flowers she saw on Pinterest but the same beauty can also be achieved through some creative thinking!
What is the most “now” / innovative new product, service, style or other aspect in floral design that brides and grooms might appreciate?
Troy and Jack: One really unique service T Villager Designs provided this year was at a masquerade ball where we were asked to dismantle the centerpieces for the tables for the evening and created individual bouquets for each female attendee to take home with her that evening. This is a trend that is beginning to become more popular in the Nashville area and is becoming more and more popular. Wedding trends seem to be moving toward the more natural, cascading and open and airy looks not only for bridal and attendants bouquets but also for centerpieces. Herbs and succulents are becoming very popular and these are things we do work with at T Villager Designs. Despite trends and “now” things for weddings there will always be brides who don't want to be like everyone else and follow the trends and want to walk to the beat of their own drummer. We love working with these brides, too, and welcome the opportunity to do so call on us anytime!
Is there anything else you'd like to share about your company?
Troy and Jack: Nashville is exploding in growth and each day there is more need for talented florists and floral designers to take care of the needs in this city, especially since it is very high on the list of destination brides. We want our community to know we're here and we want to help. There's plenty of business out there for all of us in the floral design business. We do realize this blog is about weddings and for brides but we would be remiss if we didn't mention the great deal of success T Villager Designs has also had with our holiday decorating. Christmas holidays make up the most of this arm of our business but we also do design and decorating for all other holidays and special occasions throughout the year!
Thank you Troy and Jack for sharing the beautiful photos of your work and telling us all about T Villager Designs!
Check out more on T Villager Designs' Facebook page!
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