2017 brings about a fun change for Nashville calligrapher Claire Cohen Lettering… she now goes by the name White Ink Calligraphy! Her fresh and clean rebrand is so beautifully designed – it's like we're sitting right next to her while she's calligraphing our wedding envelopes! From custom calligraphy to her Etsy shop items, White Ink Calligraphy has so much to choose from for your Nashville wedding. If you're looking for that extra wow-factor for your bridesmaid gifts, your place cards or even your wedding signage, Claire of White Ink Calligraphy is your girl! Check out our interview below to learn more about her rebrand!
Woo hoo! Claire Cohen Lettering is now White Ink Calligraphy! Tell us about the new brand!
Claire: Out with the old and in with the new! I was patiently waiting for the new year to break out the new branding! With 2017 comes a ton of change for me personally, so I'm ready to embrace the new-ness and I'm beyond ecstatic for the amazing feedback I've received about the rebranding!
Are you offering any new services or specialties with the new name change?
Claire: Yes! Use promo code GIRLBOSS through 2-15-17 for 10% off all orders through my Etsy shop as well as custom orders that are placed prior to 2-15-17.
Tell us the concept behind your branding – what type of style are you going for? White, clean lines? Fun and funky?
Claire: I wanted customers to have a view from my desk – on a good, clean day, of course 🙂 A messy day contains ink splatters, La Croix cans, and paper situated everywhere. With custom lettering comes wax seals, embossers, tons of different inks, different nibs, my obsession with fancy pen holders, watercolors, lovely ribbon – all of the above and more. I surround myself with these things in my work space which provides inspiration for my work; therefore, I wanted these items to be part of my logo and rebranding.
What does 2017 look like for White Ink Calligraphy?
Claire: I'm super stoked for 2017. I've made a ton of new friends in the wedding industry and I'm so excited to get to work on some of the collaborations we have planned. P.S. to the brides, if you are ready to chat about calligraphy services, please reach out and reserve a spot on my calendar!
How can White Ink Calligraphy help newly engaged brides?
Claire: Let me help you make those Pinterest ideas come to life when you are sending out your “will you be my bridesmaid” gifts. We can chat about incorporating calligraphy from today through the big day, including keepsake calligraphed wedding vows and letters to the parents of the bride and groom.
Is there anything else you'd like to share about White Ink Calligraphy?
Thanks so much for sharing your exciting news with us, Claire! We're so excited to see where 2017 takes you!
Remember, grab the code GIRLBOSS to receive 10% off of your Etsy shop order!
Check out more on White Ink Calligraphy in our Vendor Directory!
All photos provided by White Ink Calligraphy.