Wedding dress shopping mayyyy be one of the best parts of planning your wedding. Choosing a style that fits your vibe best is key which is why I’m so excited to share all about The615Bride, Build-a-Bride with you today! The very cool thing about what Sarah does is that she brings all of the dresses to YOU! So you can have your wedding dress consultation right in the comfort of your own home! Plus, another cool part about The615Bride is that she will bring dresses and pieces of the dress to your appointment so you can build and create a gown that is completely custom! Do you want to add lace sleeves to one of the dress silhouettes, Sarah has them ready to go! Do you want to create a custom belt for your gown? She has plenty to choose from! Side note – I saw The615Bride runway show last night and it was FABULOUS! Y’all, just trust me when I say Sarah will help you with anything you need regarding your wedding dress! I could go on, but let me leave the rest of the story for her to share below!
Tell us about The615Bride + how long you’ve been in business!
Sarah: The615bride is an exclusive retailer for the Build-A-Bride Collection designed by female entrepreneur, bridal designer and television personality -Heidi Elnora. Build-A-Bride is the first direct to consumer in-home bridal boutique experience. What does that mean? That means I bring the boutique to YOU. As a bride, you finally have control of your wedding dress shopping experience. No more driving from boutique to boutique. No more battling for the attention of consultants or sharing dresses during your appointment. It’s your day, your way. As your Nashville curator, I am equipped with the knowledge and hands-on training to help you build the perfect wedding dress that fits your body and fits your budget. The615bride boutique was launched in October 2018. While this unique service is new to middle TN, the Build-A-Bride Line was introduced in 2008 and exclusively featured in Heidi’s TLC show Bride by Design in 2015.
How did you get started in weddings?
Sarah: I have been in the customer service industry for quite some time. It’s in my soul to interact with and to serve people. After months of praying for guidance on how to use my superpower (I call it) to connect with people and serve the the community, I was contacted by a (now) fellow Build-A-Bride curator asking if I new anyone interested in opening the Nashville Build-A-Bride boutique. Immediately I jumped for joy and knew this was going to fulfill my passion. Being in this industry has brought me such joy.
What’s the philosophy behind The615Bride?
Sarah: Build-A-Bride is an honest company made up of talented, diverse artisans whose passion, dedication and true grit makes up the fabric of our culture. Each dress has a unique story inspired by the people and places that have impacted our founder, Heidi Elnora. These human connections and genuine experiences are interwoven into the heart of our company and sewn in to each Build-A-Bride dress. As a company, we are committed to treating out brides like family and providing the most personalized journey to designing their wedding dress.
What are your strengths compared to other wedding dress shops/designers?
Sarah: When a bride has a an appointment with me, she gets my full and undivided attention. It’s me and her. With my knowledge and expertise, I help take her through a journey of finding what makes her feel beautiful, while creating a one of a kind look. In addition to this luxury and private shopping experience, each bride receives a custom sketch of her dress- something not offered by any other boutique. The icing on the wedding cake – I hand-deliver the dress and accessories to the bride to ensure it’s to her liking.
What attracts brides to The615Bride?
Sarah: Gone are the days of sorting through hundreds of dresses only to leave empty handed. Build-A-Bride is a special way for brides to shop for there wedding dress. My boutique alone offers over 48,000 unique looks that a bride can put together. My brides will be treated with high quality dress fabrications, hand-made lace add-ons, and uniquely selected veils for their experience.
What is the most innovative new trend you’ve seen in wedding dresses as of late?
Sarah: To say Build-A-Bride is new to the bridal industry is an understatement as this has never been done before. We are the first. Our brides are the first. From every word spoken to every measurement taken, we will continue to transcend the wedding dress shopping experience for years to come.
Is there anything else you’d like to share about The615Bride?
Sarah: We offer a variety of options when it comes to payment. Check, credit card and the ability to finance your dress are all readily available to you. We are thrilled to be able to offer financing options for our brides as this is not the standard in the bridal industry.
The615Bride Sarah Smith, Independent Bridal Curator for Build-A-Bride™/Haley Rynn Ringo Photography/Rob and Wynter Photography/Paul Johnson Photography/Madalynn Young Photography/Katie Elise Photography/Love Be Photography/Kelli & Daniel Taylor Photography