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Florals, Details & Design

T Villager Designs: Specializing in Unique Floral Design for Your Nashville Wedding

Monday, September 26, 2016

When I first laid eyes on T Villager Designs' flower arrangements, my jaw dropped to the floor! The creativity and innovation behind T Villager Designs' work is unlike anything I've ever seen. The brains behind T Villager Designs, Troy and Jack, take some incredible risks by pairing flowers together that you would never think work well in arrangement... but somehow they make it look absolutely spectacular! I'm so excited to invite Troy and Jack to tell the story behind their business... here it is!

Tell us about your company.

Troy and Jack: One of Nashville's best kept secrets, T Villager Designs is a rapidly up and coming floral design and holiday decorating company owned and operated by the two of us (Troy Villager and Jack Boone). The company has gained a very positive reputation in the Nashville community and beyond in a short period of time because of Troy, the lead designer's ability to create floral designs that are distinct and creative with a "one of a kind look". Troy has a natural attentiveness to the aesthetics of flowers that touch the foundation of the human condition: our feelings and emotions. As T Villager Designs, we hold high standards for both our floral design and holiday decorating skills. We can work with the vision our clients have for their special wedding or event but sometimes struggle to bring to fruition. The philosophy of T Villager Designs centers around distinction and artistry no matter what genre of floral design. We are available to help!

How long have you been in business?

Troy and Jack: T Villager Designs was officially founded as a business in late 2013 but Troy had been doing floral design and holiday decorating for about 18 years now. The business was started as a hobby for us out of a love for flowers and gardening. Both of us had full-time careers, Jack in healthcare administration and Troy in real estate but due to the success the business has had it is the desire to make the business a full-time career for us.

How did you get started in weddings?

Troy and Jack: Troy actually has done weddings off and on through the years for family members and friends. He also serves on the flower guild at our church, St. Bartholomew's in Green Hills, and his floral design work is applauded and appreciated by church members. As a result, he was asked to do weddings for church members and people we knew as well.

What's the philosophy behind your company?

Troy and Jack: Our philosophy of our company is built around honesty, integrity, and professionalism. We want our company to be known for being a group of talented professionals who are quite personable, are good listeners, and commit to always being right up front with our customers on what we can and cannot do. Because we are so passionate about the work we do, we will always have fun and enjoy ourselves and help create an atmosphere that will put brides and their families at ease whenever possible. You set the agenda, we'll help you build the parameters of expectations and we'll earn the trust and confidence of our customers.

What are your strengths compared to others in your category?

Troy and Jack: We believe the Nashville area is filled with greatly gifted floral designers who do incredible work and our goal is to always be as collaborative as we can possibly be with those who are in the same business. We are all artists who do great work. We do believe our strengths lie in the art form of the designs we create. Our greatest strength is being able to make the transition from the organic beginnings of flowers in the earth to create a magical display of color, texture, and flow and bring out the feelings and emotions of the audience.

What attracts brides to your business?

Troy and Jack: We're fun. We're personable, and we don't take ourselves too seriously. We know how to leave the ego at the door and we know how to be humble. However, we believe in the work we do and the value of what we do for our customers whether that be financial or otherwise. We promise to deliver.

Describe the bride who is most attracted to your company.

Troy and Jack: We believe any bride who feels she is working with a floral designer she can trust, she likes and she can afford would be attracted to our company. We feel we have the ability to work with any bride to be. We know we must earn a client's trust through examples of our work and the confidence we bring to the table. We will commit to complete honesty. If we haven't done something or have experience with something we'll say so. We believe a bride wants us to be genuinely interested in her and her very special day. We're easy to talk to and our aim is to put our bride at ease and truly help her get the answers she needs to get. And we know affordability is key. But we also realize a lot of floral design is about education, open communication on costs, and it is our responsibility to help the bride either set her budget or to stay within the budget she has in mind. It may not always be exactly the same flowers she saw on Pinterest but the same beauty can also be achieved through some creative thinking!

What is the most “now” / innovative new product, service, style or other aspect in floral design that brides and grooms might appreciate?

Troy and Jack: One really unique service T Villager Designs provided this year was at a masquerade ball where we were asked to dismantle the centerpieces for the tables for the evening and created individual bouquets for each female attendee to take home with her that evening. This is a trend that is beginning to become more popular in the Nashville area and is becoming more and more popular. Wedding trends seem to be moving toward the more natural, cascading and open and airy looks not only for bridal and attendants bouquets but also for centerpieces. Herbs and succulents are becoming very popular and these are things we do work with at T Villager Designs. Despite trends and "now" things for weddings there will always be brides who don't want to be like everyone else and follow the trends and want to walk to the beat of their own drummer. We love working with these brides, too, and welcome the opportunity to do so call on us anytime!

Is there anything else you'd like to share about your company?

Troy and Jack: Nashville is exploding in growth and each day there is more need for talented florists and floral designers to take care of the needs in this city, especially since it is very high on the list of destination brides. We want our community to know we're here and we want to help. There's plenty of business out there for all of us in the floral design business. We do realize this blog is about weddings and for brides but we would be remiss if we didn't mention the great deal of success T Villager Designs has also had with our holiday decorating. Christmas holidays make up the most of this arm of our business but we also do design and decorating for all other holidays and special occasions throughout the year!

Thank you Troy and Jack for sharing the beautiful photos of your work and telling us all about T Villager Designs!

Check out more on T Villager Designs' Facebook page!

Posted by Alyssa | Filed under: Helpful Vendor Interviews!, Florals, Details & Design , 0 comments »

Petals & Fields: Creating Beautiful Floral Arrangements for Your Nashville Wedding

Thursday, August 4, 2016

Creativity knows no bounds with Nashville florist, Alina of Petals & Fields. From flower garlands to flower crowns, Alina can create the floral wedding of your dreams. Hailing from Sacramento, CA, Petals & Fields brings all the trends of the west coast to the third coast! Here's more from the fabulous florist herself:

Tell us about your company.

Alina: Petals & Fields Wedding & Event Florist branched out to Nashville, TN from a family owned florist business in Sacramento, CA. I want every bride to experience beauty like they've never seen before for their wedding day. This is why creativity & connecting with couples for their big day is a huge passion of mine.

How long have you been in business?

Alina: The flagship Petals & Fields branch in Sacramento has been in business since 2006. We're looking forward to many more years in Nashville, TN!

How did you get started in weddings?

Alina: I had been asked by many friends to be the florist for their wedding. It grew from there as other clients referred me to new brides. And nothing excites me more than to knowing my work is highly appreciated from my clients!

What's the philosophy behind your company?

Alina: As the founder of Petals & Fields, I did not want to start this wedding business unless I was certain it would bless the brides. I want to go above and beyond to make sure every last detail is worth it for the bride. Petals & Fields also supports local non-profits such as "Meal of Hope". I really enjoy making beautiful floral arrangements for their weekly dinner for the homeless in downtown Nashville.

What are your strengths compared to others in your category?

Alina: I'd like to say I have a love for people & passion to create. I have a positive spirit & love keeping in touch with and maintaining friendships with my clients after the wedding. I basically enjoy turning clients into friends quickly!

Here's a recent review from a bride on my Facebook page:
"Ali truly went above and beyond for my wedding. Not only did she create BEAUTIFUL arrangements- she did it at an incredible price. She also traveled all the way to the venue and arranged the flowers by hand the day before the wedding."

Describe the bride who is most attracted to your company.

Alina: The bride who can dream with me and help create a vision for the big day.

We're so glad Alina shared more of her story with ABG! And she's even offering an exclusive deal! If you mention Ashley's Bride Guide to Petals & Fields, you will receive a special offer as well as a free wedding consultation

Follow Alina on Instagram @petalsandfields or contact her at

All photos provided by Petals & Fields.

Posted by Alyssa | Filed under: Florals, Details & Design , 0 comments »

Laurel & Leaf Shares How to Attain Your Floral Vision within Your Wedding Budget

Tuesday, July 5, 2016

Stacy Wiatrak of Laurel and Leaf can transform your wedding with her incredible floral talent. Now, my knowledge of types of flowers and pricing is very limited, so I could be looking at a year-round flower at an affordable price or a seasonal flower at a higher rate and not know the difference. You may be in the same boat - Pinterest can get the best of us. This is why we need someone like Stacy’s help! So without further ado, here’s Laurel & Leaf’s advice on how to attain your wedding flower vision without breaking the bank:

Nothing sets the tone of an event like flowers. Flowers provide the wow factor - they’re the initial impression when guests enter a space. Color, texture and size all come together to transform any venue into a statement that conveys the emotion of your big day.

All that being said, most brides learn early on in the planning process, flowers can be expensive. There are endless photos and opportunities to view unusual varieties of flowers online that consumers were unfamiliar with only a decade ago. Unfortunately, the availability, season, fragility and scarcity of some types of flowers make them either inaccessible or unaffordable for many brides.

The good news is, creativity has no limits. With the right florist, brides can achieve their vision without breaking the bank. First, try to remember that what you are trying to convey is an emotion, an overall vision, that defines your personality, your style and your story. People will remember how your event made them feel and will describe it afterwards in those terms, such as “elegant” or “charming”. Rarely will they describe it in terms of the specific flower varieties used in the arrangements. They may remember that the florals were very fresh, with all whites and greens, but it is unlikely most will recall whether they contained dahlias or mums.

If you are a typical bride, it is likely that you have viewed dozens, if not hundreds of pictures online in order to gather ideas for your wedding decor. It can be disappointing to fall in love with a certain look, only to find out that it is not within your budget. But, in terms of florals, a good florist can find ways to work with your budget and accomplish the general feeling of what you are going for. Here are a few flower substitutions and suggestions that can help you achieve your look without breaking the bank.

A couple of favorite and very popular choices for brides right now include peonies and garden roses. Although these are both stunning flowers, they can be extremely expensive. For a similar impact, consider the multiple varieties of large headed roses such as Esperance, Tiffany or Free Spirit.

Garden Rose Photo by John Newsome | Esperance Rose by Cupcakes and Cashmere

Another popular choice which has a showy presence are dahlias. Dahlias come in multiple unique colors, can be quite large and give a lot of presence for the cost. When dahlias aren’t in season, Spider Mums are a wonderful face flower in a bouquet or arrangement.

Dahlias Photo by Floret Flowers | Spider Mums by Simply Bloom Photography

In terms of complimentary flowers, spray roses are a beautiful choice, but mini carnations can supply similar texture, color and size for a fraction of the cost. Carnations often get a bad rap, bringing to mind cheap dyed varieties from high school fund raisers, but, when used creatively, they can add a great and sophisticated charm to an arrangement. 

Another current favorite is ranunculus. It’s beautiful frilly petals give the impression of a small rose. Ranunculus has a relatively short season and is very costly, but give lisianthus a try. It has a delicate look and wonderful stems and buds. It’s also available most of the year.

Ranunculus Photo by Sarah K. Chen Photography | Lisianthus Photo by Love'n Fresh Flowers

Accenting line flowers, such as Delphinium, Larkspur, and Calla Lilies can also be costly. A great substitution to achieve long lines in large arrangements or bouquets are Liatris, which is usually a nice shade of purple, but can also be found in white.  Gladiolas also work well when they are in season. Further, you can achieve a big impact from various textures of greens and branches, depending on the season of your affair.

When you consult with your florist, discuss your budget and the overall vision. They should be able to guide you and offer solutions that work for your date, venue and budget. If you are open to these suggestions and trust your florist’s artistry, you can find  a way to bring your vision to life.


Stacy Wiatrak is the owner of Laurel & Leaf, a full service floral and gift boutique in the Bellevue area of Nashville, Tennessee. Find more of her work at

Photos without caption provided by Laurel and Leaf.

Posted by Alyssa | Filed under: Florals, Details & Design , 0 comments »

Nashville Wedding Trend: Fruit Centerpieces

Monday, June 6, 2016

If you’re looking for creative wedding centerpiece ideas, then you’ll love this sweet trend… incorporating fruit into your centerpieces! It’s the new cornucopia of sorts - a stylish way to bring interest and dimension to your guest tables. Fruit can also add more color and texture to your centerpiece. Try pairing bold colorful fruit with leafy green garlands for a wow-factor. Fruit can also symbolize a season - try apples for fall or peaches for summer. Or incorporate pineapples to symbolize hospitality for out of town guests (or as a nod to South Carolina culture). Here’s more inspiration from recent Nashville wedding industry styled shoots:

Photo by Kristyn Hogan from the Cedarwood Weddings Blog

Fruit doesn’t always have to be styled in the centerpiece. Cedarwood Weddings carefully crafted these beautiful pears sitting atop a bowl of blackberries on each guest’s plate. Bonus tip: tie place cards to the fruit stems for an even more personalized place setting.


Photo by Abigail Bobo and Styled by Liberty Party Rental

Incorporating bowls of fruit along a farm table and mixing elegant china and glassware is a great way to get this elegant yet earthy look. The wooden elements also give this table an al fresco vibe. Can you just imagine yourself in a dreamy still-life painting in this design by Liberty Party Rental?


Photo by The Collection from The Collection Blog

Cedarwood Weddings went bold on this fruity centerpiece for their Style Show. I love how bright the colors are! Pairing neutral linen and place settings is a great styling takeaway tip for this trend. This look can bring such a fun tropical element to your wedding!

Would you incorporate fruit into your wedding centerpiece?

Posted by Alyssa | Filed under: Florals, Details & Design , Inspiration & Trends, 0 comments »

Shop for Mothers’ Day and Mother of the Bride Gifts at Nashville Bloom

Thursday, May 5, 2016

Mothers’ Day is right around the corner, so if you haven’t already, now is the time to start thinking of a gift for Mom! And if you are a pre-planner, you’ll want to start thinking of a Mother of the Bride gift as well! There’s nothing better than picking up a fresh bouquet of flowers for her at Bloom. But Bloom offers more than just flowers for Mom or for your wedding day bouquet. Earrings, water bottles and tea towels are just a few of the many gifts you can pick up before Sunday.

Did Mom throw you a bridal shower? Thank her with one of Bloom’s new Paddywax Candles from their Kaleidoscope Collection. They’re soy wax candles that are hand-poured in the U.S. - cute, fragrant and local!

I know these are on my Mothers’ Day wishlist. :)

Visit or find them on Instagram @nashvillebloom.

All photos taken from @nashvillebloom Instagram page.

Posted by Alyssa | Filed under: Bridal Showers, Luncheons, Parties, Florals, Details & Design , 0 comments »